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Pininfarina launches its very first NFT collection dedicated to the Modulo Concept car

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Italian Pininfarina launches its first NFT collection focusing on one of the most iconic and futuristic automotive designs of all time – the Pininfarina Modulo concept car. Pininfarina Modulo NFTs, in collaboration with 1of1, the luxury NFT specialists. and the musician, Sasha Sirotawill be offered as a series of five works of art, which will then be auctioned by RM Sotheby’s in a dedicated online auction at May 24-26, 2022.

The NFT collection is inspired by the unique original sketches of the Modulo, preserved until now in Pininfarina’s private archives, and developed with the active collaboration of the Pininfarina design team.

Each unique NFT includes a set of artistic and experiential components that allow NFT owners to be part of Pininfarina’s iconic legacy by having access to a range of extraordinary benefits and content..

Each NFT will feature a video-animation with original soundtracks and a unique period setting, with each NFT showcasing Modulo in a different context, respectively set in five distinct decades spanning from the 1970s to 2020.

President, Paolo Pininfarina, says: We are proud that our first NFT collection is dedicated to giving new life to the Modulo. The concept car designed in 1970 is a manifesto of Pininfarina’s vision: beauty and innovation to design the future.

Silvio Angori, CEO of Pininfarina, adds: “We are entering the NFT world with the intention of exploring its limits and opportunities. The metaverse is an area to which we can make a significant contribution as producers of cutting-edge creativity for 90 years. Our huge creative archive, the ability to imagine the future of design using the most advanced technologies open up new avenues for the economic enhancement of our brand.

Pininfarina SpA is an Italian automotive design and coachbuilder company, headquartered in Cambiano, Turin, Italy. It was founded by Battista “Pinin” Farina in 1930. In 2015 Indian multinational giant Mahindra Group acquired 76.06% of Pininfarina SpA