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Mahindra EV News Mahindra plans to launch 5 new electric SUVs to take on Tata via new EV subsidiary

New Delhi: Mahindra seeks to reclaim its first mover advantage in electric vehicles with its newly incorporated wholly owned subsidiary of M&M (“EV Co.”). Under this subsidiary, British International Investment (BII), the UK‘s development finance institution and impact investor, and Mahindra & Mahindra (M&M) have entered into an agreement to invest up to 1,925 crore rupees each.

The focus is said to be purely electric SUVs, and the automaker will showcase not one but five on August 15. Its first pure electric SUV would be the XUV400 which would arrive later this year, but there are much bigger plans to have a full range of electric SUVs at various price points, including at the premium end.

All five electric SUVs were born electric and by that they were developed from the ground up as EVs, so they will also have packaging benefits including more space and more styling independence. One of the five SUV concepts would be based on the XUV700 coupe while the other concepts would be smaller and aim for a more affordable electric compact SUV.

Not much has been revealed, but all concepts have a C-shaped light signature while showing what the eventual production version would look like. Mahindra had the forerunner advantage when it had the e2o and e2o Plus, but Tata Motors with its Nexon EV entered the market at the right time and captured this space which Mahindra is now watching closely.

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