Newcastle-based research and marketing agency Evolved Search has been appointed by online gardening retailer Primrose to oversee its research and organic growth strategy.
Following a competitive pitch process, the agency was awarded a mandate to work with the retailer to provide organic search goals and strategy, technical SEO, content marketing, and digital public relations.
The agency, founded in 2014, has worked with a number of clients, including financial technology firm thinkmoney and leasing firm Select Car Leasing.
Tom Etherington, Director of Operations at Evolved Search, said: âIt has been a highly competitive process and we are delighted to have been appointed by Primrose. Our team has amassed an exceptional track record in the home and garden industry and we are confident that we will be able to achieve Primrose’s ambitious goals.
Gary Robinson, Director of Ecommerce at Primrose, added, âWe have ambitious goals for Primrose and the task of finding the right partner to help us achieve them was not something we took lightly.
“We recognize that COVID has fundamentally changed the way customers shop, which is a huge opportunity for Primrose and we are investing more in our digital offering to become the best-in-class retailer.”