Cazana launches new branding and website as part of ‘global expansion’ plan
Cazana, a retail car valuation and information specialist, rolled out a new logo and website as part of its drive to expand globally.
The UK-based company, launched in 2012, said its name change was an opportunity to showcase the business plan for global expansion and highlight the company’s technological and business advancements.
Cazana’s automotive dataset now contains data for more than 40 countries around the world, and the company told AM that its business focus is now starting to shift to the United States and major European markets, alongside its continued growth in UK.
Managing Director Tom Wood said: “This name change represents an important milestone in the evolution of the company.
“The new brand reflects our significant progress with UK customers in the retail, insurance and loan sectors and our aspiration to be the global provider of vehicle data.
“While we have always been well known for our reliable, accurate and credible data and industry knowledge, this new brand better encompasses that and is much more appropriate for the next leg of the Cazana journey – bringing our automotive knowledge to a global level. to support businesses and consumers. worldwide.”
The new design of the Cazana brand aims to reflect the company’s passion for innovation and data transparency.
The company said the new branding also aligns with its mission to help customers access accurate, real-time vehicle information, enabling them to make more informed decisions about the vehicles they work with. .
Simple navigation providing easy access to essential service information along with informative e-books and case studies was at the heart of the website redesign, he added.