Brewdog is the latest operator to sign up for a new space at Basingstoke’s Festival Place.
The Scottish brewery and pub operator has signed a 15-year lease on 4,883 square feet and is aiming for an opening date of around the end of March.
This follows the recent arrival of Five Guys and is indicative of Festival Place’s strategic leasing policy, with a renewed focus on the F&B offering to complement the traditional retail offering.
Russell Jewell, Head of Private Equity Funds at AEW, said: “The arrival of a flagship brand like Brewdog is a strong endorsement of Festival Place’s evolving F&B offering and will be a welcome addition to our varied roster. operators in this category.”
Festival Place (Basingstoke) recorded positive business performance for 2021, with over 20 new leases/lease renewals completed, reflecting its resilience and relevance as a key retail and leisure destination. announces an increase in its turnover of +18.5% compared to 2019 and many operators are recording double-digit growth.
Launched in October 2002, Festival Place was acquired by AEW in 2015 and is the highest ranked shopping center outside a major UK city. It is in the top 25 of Global Data’s latest report on UK shopping centers and is part of the Premier League of shopping centers by Trevor Wood Associates.
The 1.1 million square foot retail and entertainment destination features retail, dining and entertainment brands including Apple, Next, SuperDry, TKMaxx, Pandora, Jack Wills, JD Sports and Fat Face, as well as amenities such as a sports center with swimming pool and gym, a 10-screen Cinema Vue, a Flip Out trampoline park, an escape and indoor entertainment experience as well as a office and a library.
Festival Place’s co-agents are Lunson Mitchenall and Cushman & Wakefield. CBRE is the center’s managing agent.