UK Leasing

BMW subscriptions launched in UK with more options

BMW made headlines earlier this week when its South Korean division launched several subscription plans. The most controversial of the lot were heated front seats for $18 a month, joined by a heated steering wheel for $10. These creative comforts are also available with an annual plan or a three-year subscription, with the option of outright purchase.

We dug a little deeper to see if other regional BMW ConnectedDrive stores have been updated to include these items. Sure enough, an extended list is available in the UK where you can spend £79 on a map update package. This can be done via USB or simply by downloading an over-the-air update. There’s also an online entertainment voucher for an annual fee of £179, which gives you access to over 30 million songs.

Plus, the Adaptive M Suspension can be permanently activated for £399 and there’s a safety camera information subscription for £25. Elsewhere, the Driving Assistant Plus, High Beam Assistant and the IconicSounds Sport we covered in the previous article are also available in the UK.

BMW Subscriptions UK 830x423

BMW Australia has a similar ConnectedDrive store running, and yes, you can get a subscription for heated front seats and steering wheel. Although it sounds strange, not all of us need these features all year round. On the other hand, it’s quite frustrating to know that the car already has the necessary wiring built in, but the functionality is locked behind a paywall.

It’s the same story with Adaptive M Suspension and Active Cruise Control (with Stop & Go function) since the sensors are already installed on the car but they remain inactive until you purchase the feature. In other words, the cars are technically not “displeased” since the necessary material is there. You can get these features like before by checking boxes on the options list when ordering the car, so nothing really changes if you buy the old-fashioned way.

As bad as these subscriptions sound, they might turn out to be a great money-saving idea in the long run for those who rent and don’t need the extra trinkets. That said, heated seats are considered a staple feature among mainstream cars these days, so paying for a subscription in a luxury vehicle is a tough pill to swallow.

Source: BMW United Kingdom