UK Leasing

Are Premier League teams leaving money on the table? – Athleticism

It’s quiz time! First question: what is the new name of the Reading ground, the Madejski Stadium?

Second question: to within 5%, how many fans still call it the Madejski Stadium?

Sorry it’s unfair to Reading as it’s not their fault 95% of fans will still call their home ground the Madejski, or ‘the Mad Stad’, in 2031, the year local company Select Car Leasing earned £1m, 10 year naming rights deal expires.

After all, if the conversation overheard in a pub the other week is any guide, Bolton Wanderers are still playing at the Reebok stadium, eight years after Italian sportswear brand Macron put their name on the site and more three years after it became the University of Bolton Stadium.

First impressions count, names stick and, at just £100,000 a year, returns dwindle.

Of course, £100,000 is nothing to sniff at in the English Football League, which is why two-thirds of teams in League Two, more than half in League One and half in the Championship play on named grounds. according to the sponsors.

League Two has the Dunes Hotel and The Sands Venue stadiums, League One has the Cherry Red Records, the Jonny-Rocks and the Wham. The Championship used to have the eye-catching Britannia, KC and McAlpine, but swapped them out for the more mundane Bet365, MKM and John Smith’s. And yes, you can have a point for each team – no Google search.