Investment

Amazon could sell you a Kindle with an interest-free payment plan – Gigaom


Amazon is now offering some customers the option of purchasing a Kindle or Kindle Fire with an interest-free payment plan. Here is how it works:

You pay off the Kindle over five months, with 20% of the purchase price due with each installment. For the $ 69 Kindle, for example, that means five payments of $ 13.80, with shipping and applicable taxes added to the first payment. What happens if you don’t refund the device? Well the last time Amazon ran this type of promotion, with the Kindle HDX (a much more expensive device) shortly before Christmas, it threatened to cut off access to Amazon services if the device was not fully reimbursed.

Recently, Amazon tested a program that allows select customers to try a Fire TV for 30 days before paying. He also worked with carriers like Ting so customers could pay their service bill through Amazon Payments. Combined with this payment plan, it looks like Amazon now has a quiver of promotional tools to overcome last-minute hesitation and get devices into the hands of customers, all of which could be used when Amazon launches its first smartphone later this week.

No credit check is required for this promotion. Presumably, Amazon knows you’re probably good at it based on your account history, or it doesn’t care because Kindle owners spend more on Amazon products and services. However, it seems silly to offer credit to buy Amazon’s cheapest Kindle devices. If someone prefers to pay for a $ 69 device over five payments, what is the probability that they will buy a ton of ebooks at $ 10?

Because it’s another from Amazon targeted promotions, the offer is not available to everyone – I personally cannot take advantage of it – but you can check here to see if you are eligible.


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